“In the bubble is a phrase used by air traffic controllers to describe their state of mind, among their glowing screens and flows of information, when they are in the flow and in control.  Lucky them.  Most of us feel far from in control. We’re filling the world with amazing devices and systems only to discover the systems seem to be out of control: too complex to understand, let alone shape or redirect.” We’ve built a technology-focused society that is remarkable on means, but hazy about ends. It’s no longer clear to which question all the tech stuff is an answer, or what value it adds to our lives.  Too many people…  assume that being innovative means adding technology to it. Means and ends have lived apart too long in discussions of innovation.” 

“We need to change the innovation agenda in such a way that people come before tech.”  

John Thackara

“In The Bubble: Designing in a Complex World”


In his 1999 book, "The Inmates Are Running The Asylum", author Alan Cooper laments that engineers and programmers are "running the show"; that while technology dominates the workplace and our homes, all these gadgets are dauntingly difficult and confusing to use. Who of us doesn't have a story of the video projector that didn't work; the remote with dead batteries, the file that wouldn't open.

At Intaglio, because our values call us to respect people, our mission becomes to reclaim technology; to provide for people to take back control of the gadgets and gizmos and allow them to use technology to enhance their work and lives. The way it should be.








Don Norman in “The Design of Everyday Things” writes:

“Technology offers the potential to make life easier, more enjoyable; each new technology provides increased benefits.  At the same time, added complexities arise to increase our difficulty and frustration.  New kinds of devices are complex and difficult to use.  The same technology that simplifies life by providing more functions in each device also complicates life by making the device harder to learn and harder to use.  This is the paradox of technology.”  

“The paradox of technology should never be used as an excuse for poor design.”  

At Intaglio, we are more than just technology gurus. Many of us have industry and association continuing education training and certificates. But while that may be helpful when specifying and selecting technology, the most important experience we bring is that we are also users. That gives us the expertise to design and integrate presentation technology and multi-media messages into easy-to-use systems. We know that the users focus should be on communicating their message, not operating the equipment. And as "wow" - provoking as our solutions are, they're also simple, straightforward and incredibly efficient.